Live Like Jay

The wolf will hire himself out very cheaply as a shepherd.

Russian proverb

I have never thought of writing for reputation and honor. What I have in my heart must come out; that is the reason I compose. - Ludwig van Beethoven

For I say there is no other thing that is worse than the sea for breaking a man, even though he may a very strong one. - Homer, The Odyssey



In the decade since Jay Moriarity’s tragic death, “Live Like Jay” has become to Santa Cruz what “Eddie Would Go” is to Oahu. The compact stickers are plastered on cars, street signs, and lampposts from Natural Bridges to Capitola. This Saturday, surfers from all over the world will paddle out in the Surftech Jay Race, a memorial paddleboard competition in Capitola. While the vast majority of those inspired by Jay never met him, several knew him well, both in and out of the water. This is what “Live Like Jay” means to them. —Steve Stampley 

https://www.surfer.com/news/live-like-jay

Peter Mel
“I grew up at Pleasure Point and remember when he first showed up. My first impression was, ‘Who does this kid think he is, being that happy? Something must be wrong with him.’ That was just not normal Santa Cruz. As a kid, you were taught to be really serious and protective of your space. It’s cliché to say now, but he had the ability to cut right through that. We bonded and became pretty close through the brotherhood of big-wave surfing. Jay was friendly and determined—exactly like everyone says he was. All those things that every man should have, he had from an early age. I definitely learned from him. ‘Live Like Jay,’ to me, is to persevere and to allow yourself to have that pure soul. It’s something that I had to develop that he just had naturally.”

Evan Slater
“Jay and I surfed Mavericks for the first time on the same day—April 1, 1994. We formed a friendship and I looked forward to surfing with him whenever we could. The day he got the cover shot, it was about 9 or 10 in the morning. The offshores were blowing, making it really difficult. Jay came out wild-eyed and carefree with that smirkish grin he always had. We saw the set coming in and everyone knew what was gonna happen. But Jay jumped out and paddled hard for it. You could hear the screams down the line when everyone realized he was going for it. As he went out, I shouted ‘Goodnight, Jay.’ He was under for a really long time. I actually took the next wave to look for him and that’s when he popped up on the inside. Jay always took the high road. It’s so easy to hang onto negatives, but he just made you want to be better. He was always looking for the good in people. After he died, I got one of the small round pins that said ‘Always Remember Jay Moriarity.’ I’ve kept it above me on the visor in whatever car I’ve had for 10 years. It’s a daily reminder.”

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Should one have visited Casa Aurelian en Manantiales, Uruguay they would find a learn to surf book with Jay Moriaty on the cover placed strategically on top of the coffee table. Nothing is by Chance.

The life of Jay Moritay is a good lesson > Gratitude. Humility. Respect.

Garden stone placement.

Our location is one block from La Playa Bikini.

Thematic Statement of Front Runner is the small individual can movie the needle by better understanding themselves [1st], the macro & prepare > position > plan 4 action.



Paddling into large surf is one thing… going alone to a new coast, new people & strange surroundings can be surreal… 


"We eat our own cooking."
- Warren E. Buffett, American Businessman, in Berkshire Hathaway’s 1996 Owner’s Manual on having almost all his net worth in Berkshire shares.

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